The AI tools that were piloted include: ChatGPT Team, Copilot, Gamma, Jasper, Perplexity, Tome and Writer

Ultimately, a workflow was established for both evergreen content and industry report content that has since been put into action and decreased the time spent on research from almost 10 hours down to 5 hours. 

This opportunity was the first of its kind with the DMC that allowed students to gain hands-on experience with using AI in not only marketing, but also B2B and financial services marketing. 

The Team Lead, Zach, earned a role in Artificial Intelligence Research and Applications at a leading digital marketing agency based in Cleveland, Ohio. He said it wouldn’t have been possible if the opportunity to work on the project with CM&Co never happened!

As we crossed this project's finish line, the final deliverables allowed for our marketing workflow to reduce in overall time spend and push us ahead of the curve in terms of AI acceptability and integration into the workplace. This was only the beginning of Artificial Intellingence at Carleton McKenna!