Emily Kuznik Portfolio
EMILY KUZNIK
Social Media Management
My social media experience spanned platforms including LinkedIn, Facebook and Instagram. Though all three platforms remain relevant for B2C marketing, the majority of my experience related to B2B marketing via LinkedIn.
Platform strategies ranged from brand awareness to business development and thought leadership.
LinkedIn Followers
Carleton McKenna utilizes LinkedIn as the main social media platform. Under utilized channel capabilities meant the company page had a relatively low number of followers, about 300.
After developing a content and branding strategy, the Carleton McKenna LinkedIn page generated more than 700 new followers in the course of 9 months. Additional content and regular posting spread brand awareness and recognition beyond referral sources and previous industry clients.
LinkedIn Content
Quarterly industry reports, award recognition, closed transactions and additional industry-specific content were amongst the main forms of content being posted on the platform.
Meant to establish brand credibility, posts generated sustained page activity. Content and recognition remained organic throughout the course of platform management.
Brand recognition was slowly developed between 2Q22 and 3Q22 for a more cohesive image relating to the brand colors, office headquarters and business overview.
Software Applications for Related Posting & Development
Software applications have cross dependencies between a number of projects within this site. Mixing AI tools and marketing acumen have made for a unique skill set.
Continuing Growth Through Metrics
70,013
organic post impressions between 2Q22 and 4Q23
792
follower increase over the course of 14 months
51,182
page views generated by consistent posts and brand awareness
204
Content-based conversions on industry reports and evergreen articles
SOCIAL MEDIA MANAGEMENT
Content Writing and Research Took Centerfold for Social Media
Using a number of services including IBISWorld, Pitchbook, GF Data and many others, my research and report design process grew over time.
The goal was the establishment of Carleton McKenna as a thought leader in the financial services and investment banking sectors. Establishment of the brand through reports and social content generated a cohesive identity that became transferable across platforms.
Let's Connect!
I’m always excited to explore new opportunities and collaborations. Feel free to contact me via email or connect with me on LinkedIn. Let’s create something amazing together!
Software Applications for Related Posting & Development
Software applications have cross dependencies between a number of projects within this site. Mixing AI tools and marketing acumen have made for a unique skill set.