Emily Kuznik Portfolio
INAUGURATION PUBLIC RELATIONS
Initial Opportunity
Murphy Music Press, LLC (MMP) works in association with composers across the United States to distribute and sell compositions. One associate, Kimberly K. Archer, was selected to compose a Fanfare piece for President Joe Biden's Inauguration to be performed by the President's Own Marine Band.
The press release was meant to not only boost online sales once the fanfare was released for purchase, but increase MMP's brand awareness and company reach. As the Music Publishing Intern, I was tasked with writing the release and collecting contact information for potential editors at well-known publications in major U.S. cities.
Project Scope:
Preparing For Release
Leading up to the distribution of the press release, I was the main component in researching and writing the initial document. Below is a list of some of my responsibilities.
01.
Research historical data pertaining to the President's Own Marine Band, as well as a short history of prior fanfare composers to certify that the included content was accurate.
02.
Compile valued hyperlinks to be included in the press release that included the Marine Band, Kimberly Archer's website & professional history, and the link to purchase the fanfare via Murphy Music Press.
03.
Research local and national website news outlets that would write a feature and include the press release. Los Angeles, New York, Chicago and Cleveland were the key major cities of focus for release.
My Tools for Success:
Challenges to Overcome
The goal of the press release was to not only increase Kimberly K. Archer's awareness, but also the brand awareness and sales for Murphy Music Press, LLC.
As I continued to complete the press release, it became challenging to include essential information that would bridge gaps between the different major cities.
I initially compiled information and wrote three separate press releases. Two were tailored specifically to Cleveland and Chicago while the third was meant to be more generic for New York and Los Angeles.
Ultimately the three were condensed into one that held enough information for any news outlet or website.
The primary tool I used to condense the information was the Hemingway Editor app.
In order to research and collect the correct information for the press release, I struggled to condense the essential information. As the marketing lead for the company, the Hemingway Editor played a large part in my success.
Winning Results:
Feature on Fox 2 Chicago
The press release was sent to a local Chicago news channel, Fox 2 News.
By sending out the press release, the fanfare's composer, Kimberly K. Archer, was featured on local news for being selected to have "Fanfare Politeia" performed by the President's Own Marine Band.
Increased Sales
Following the press release, sales increased during the preceding months.
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February held the largest amount of sales at 225 transactions or about $30,000, a spike from the average 100 transactions per month.
Upon release, "Fanfare Politeia" has amassed upwards of $2,000 in revenue during late January and February alone.
Published Content
Various news outlets have since published articles containing information from the press release. Publications and article links can be found below.
Let's Connect!
I’m always excited to explore new opportunities and collaborations. Feel free to contact me via email or connect with me on LinkedIn. Let’s create something amazing together!
PUBLIC RELATIONS
CM&Co & Water Safari Resort
Bridging the gap between the website and LinkedIn, the addition of Press Releases via both platforms generated greater brand visibility through social media and drove viewers to the Carleton McKenna website.
The proliferation of each press release over time demonstrated greater impression and engagement rates as our LinkedIn followers, clients and the respective buyers engaged in our content. This has created meaningful growth of both consistent activity and increased company credibility.
PUBLIC RELATIONS
CM&Co & Commercial Fluid Power
Bridging the gap between the website and LinkedIn, the addition of Press Releases via both platforms generated greater brand visibility through social media and drove viewers to the Carleton McKenna website.
The proliferation of each press release over time demonstrated greater impression and engagement rates as our LinkedIn followers, clients and the respective buyers engaged in our content. This has created meaningful growth of both consistent activity and increased company credibility.
PUBLIC RELATIONS
CM&Co & Webster Industries
Bridging the gap between the website and LinkedIn, the addition of Press Releases via both platforms generated greater brand visibility through social media and drove viewers to the Carleton McKenna website.
The proliferation of each press release over time demonstrated greater impression and engagement rates as our LinkedIn followers, clients and the respective buyers engaged in our content. This has created meaningful growth of both consistent activity and increased company credibility.
PUBLIC RELATIONS
CM&Co & Canton Based Activity
Bridging the gap between the website and LinkedIn, the addition of Press Releases via both platforms generated greater brand visibility through social media and drove viewers to the Carleton McKenna website.
The proliferation of each press release over time demonstrated greater impression and engagement rates as our LinkedIn followers, clients and the respective buyers engaged in our content. This has created meaningful growth of both consistent activity and increased company credibility.
PUBLIC RELATIONS
CM&Co & Gates Group
Bridging the gap between the website and LinkedIn, the addition of Press Releases via both platforms generated greater brand visibility through social media and drove viewers to the Carleton McKenna website.
The proliferation of each press release over time demonstrated greater impression and engagement rates as our LinkedIn followers, clients and the respective buyers engaged in our content. This has created meaningful growth of both consistent activity and increased company credibility.
